. . . packaging your ideas for the media

Our president, Lynn Cochrane, prepares executives, corporate spokespeople and even "on-air" personnel for smooth, polished media appearances. Participants are those who face reporters from CNBC, CNN, Bloomberg and other national and local media outlets. They also include those involved in "webcasting" and teleconferencing.

Your delivery, your content and your appearance will be addressed in the context of the unique demands of the camera. You will know and understand the interview process and you will refine skills and techniques that will ensure your ability to proactively manage your own interview. . . even when you are the one being interviewed.

SELLING TO THE CAMERA . . . an introduction

The media continues to be an ever-increasing influence as we become firmly entrenched in the 21st century. Selling to the Camera . . . packaging your ideas for the media has been designed for those who wish to interface effectively with today’s media. This unique program will give you supreme confidence in your ability to project yourself, your ideas and your company positively in your next appearance on-camera!

Research tells us that people are influenced more by how something is said than by what is said. This is particularly true with appearances on TV. Therefore, the primary focus of this program is to help you polish your speaking style so that you appear confident, natural and effective.

The program then expands into handling interviews, dealing with the press and developing long-term rapport with the media. All this is accomplished in a format that features active participation, not passive observation; extensive work with videotape; and a one-on-one setting. It can also be accomplished in a very small group.

The influence of the media promises to become increasingly more powerful as we continue our move to greater use of cablecasts, web casting, etc. Those people and companies who relate well with the media will enjoy a clear advantage. Our goal with Selling to the Camera is to help our clients gain that advantage.

Join us. You will be glad you did!

Lynn Cochrane
President

SELLING TO THE CAMERA . . . what you can expect

Polish Your Speaking Style Convey Confidence, Command and Commitment
  • Eliminate distracting speaking habits
  • Control nervousness
  • Harsh logic and cool emotions

Create a Positive Image Critical Speaking Techniques for the Camera

  • How do you dress for the press?
  • The talking head
  • On-site or remote access
 Control Your Interviews Recognizing Your Interviewer’s Agenda (both hidden and obvious)
  • Getting your point across . . . even if you’re not asked
  • Learning to handle hostile questions
  • The Deadly Don’ts of media interviews?

Manage the Communications Process

  • Damage control
  • Framing the message
  • Minimize misinformation
  • Traps & tricks . . . the worst of journalism

SELLING TO THE CAMERA . . . facts, format, fees

who: Anyone expected to appear on camera or facing interview scrutiny
timing: To be determined
where: On site; or we welcome you to our suburban Minneapolis conference facilities
format: One-on-one or very small groups
process:
  • Active participation
  • Meaningful videotaping
  • Guided instruction
  • Immediate feedback
cost: To be determined, please contact us directly