. . . a breakthrough program for today's business world

High Impact Writing offers you a revolutionary approach to business writing. It reacts to two constants:

  1. An ultra-fast, deadline-driven business environment
  2. Modern technology (emails, Blackberry's, etc.)

These factors drive a dramatic break from the traditional writing learned from grade school through
grad school.

Traditional writing focuses on the writer. It churns out blocks of paragraphs; it encourages long flowing sentences; and it rewards quantity over quality. Remember -- "Professor, how many pages do I need for this report?"

By contrast, High Impact Writing focuses on the reader:

  • Highlights the critical
  • Emphasizes clarity
  • Reads for speed

After High Impact Writing, you will master writing projects quickly and efficiently.

 

Welcome to HIGH IMPACT WRITING!

Express Communications' highly trained instructors provide High Impact Writing, a unique,
"new age" writing program:

  • Half-day
  • Small group

Anyone who writes business reports, memos, emails, proposal, etc. will benefit immediately.

The program focuses on active participation, not passive observation. You will learn new techniques then practice them in your own area of expertise.

Progressive mini-segments demonstrate measurable growth. In the end, a dramatic "before-after" comparison provides proof of your new High Impact Writing style.

In today's highly competitive business world, the person who writes well enjoys a distinct professional advantage. High Impact Writing...a breakthrough program for today's business world helps our clients gain that advantage.

Join us! You will be glad you did!

Lynn Cochrane
President


HIGH IMPACT WRITING . . . what you can expect

Focus The Message
  • Don't bury the lead
  • Weigh the facts
  • Build with bullets

Format Fast

  • Use the "rule of 3"
  • Headline to detail
  • Verbal edit
Cut The Fat
  • Control commas
  • Monitor modifiers
  • Clean up sentences

Highlight For Power

  • Vigorous verbs
  • Poison pronouns
  • White space

HIGH IMPACT WRITING . . . facts, format, fees

who: All business writers
timing: One half-day
where: On site
format: Small groups
process:
  • Active participation
  • Guided instruction
  • Immediate feedback
cost: To be determined, please contact us directly