. . . a breakthrough program for today's business world
High Impact Writing offers you a revolutionary approach to business writing. It reacts to two constants:
- An ultra-fast, deadline-driven business environment
- Modern technology (emails, Blackberry's, etc.)
These factors drive a dramatic break from the traditional writing learned from grade school through
grad school.
Traditional writing focuses on the writer. It churns out blocks of paragraphs; it encourages long flowing sentences; and it rewards quantity over quality. Remember -- "Professor, how many pages do I need for this report?"
By contrast, High Impact Writing focuses on the reader:
- Highlights the critical
- Emphasizes clarity
- Reads for speed
After High Impact Writing, you will master writing projects quickly and efficiently.
Welcome to HIGH IMPACT WRITING!
Express Communications' highly trained instructors provide High Impact Writing, a unique,
"new age" writing program:
Anyone who writes business reports, memos, emails, proposal, etc. will benefit immediately.
The program focuses on active participation, not passive observation. You will learn new techniques then practice them in your own area of expertise.
Progressive mini-segments demonstrate measurable growth. In the end, a dramatic "before-after" comparison provides proof of your new High Impact Writing style.
In today's highly competitive business world, the person who writes well enjoys a distinct professional advantage. High Impact Writing...a breakthrough program for today's business world helps our clients gain that advantage.
Join us! You will be glad you did!
Lynn Cochrane
President
HIGH IMPACT WRITING . . . what you can
expect
Focus The Message
- Don't bury the lead
- Weigh the facts
- Build with bullets
Format Fast
- Use the "rule of 3"
- Headline to detail
- Verbal edit
|
Cut The Fat
- Control commas
- Monitor modifiers
- Clean up sentences
Highlight For Power
- Vigorous verbs
- Poison pronouns
- White space
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HIGH IMPACT WRITING . . . facts,
format, fees
| who: |
All business writers |
| timing: |
One half-day |
| where: |
On site |
| format: |
Small groups |
| process: |
- Active participation
- Guided instruction
- Immediate feedback
|
| cost: |
To be determined, please contact us
directly |

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